Interstitial Ads
An interstitial is a full-screen ad that takes over the whole viewport between two moments of a user’s journey — for example when a page or level changes. On Robins Ads it can be an image or a 15–30 second video that must be watched before it can be closed, which is why interstitials command premium rates.
Best for: App installs and game or promo campaigns that need full-screen impact.
What it is
Because nothing else competes for attention on a full screen, interstitials deliver enormous dwell time per impression. To protect the visitor experience they are governed by a per-visitor frequency cap, so a single user is not over-served, and the ad ends with a clear call to action — “Download this app” or a visit to your site.
How it works
- 1Create an image or video interstitial and set the watch time and end-card call to action.
- 2Our team reviews it, then it renders full-screen at transition points on approved pages.
- 3Advertisers pay $0.80 per 1,000 fully-watched views while publishers earn $0.40 per 1,000 complete views.
Why advertisers and publishers choose it
Total screen attention
Full-viewport takeover means no content competes with your message, driving unmatched dwell time.
Premium payouts
The format’s high completion value earns publishers $0.40 per 1,000 complete views.
Capped for experience
A per-visitor frequency limit keeps the format effective without annoying repeat exposure.
Format at a glance
- Format
- Full-screen image or 15–30s video
- Watch rule
- Must be viewed before it can be closed
- Advertiser rate
- $0.80 per 1,000 fully-watched views
- Publisher rate
- $0.40 per 1,000 complete views
Frequently asked questions
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